Sociala webben kräver nya affärsmodeller

Robert Young på GigaOM skriver om behovet av nya affärsmodeller och annonslösningar anpassade för den sociala webben.

GigaOM » Social Media is not Mass Media

Yet, unlike mass media before it, social media introduces the very unique element of the previously passive audience becoming both producers and distributors of media. From a marketing perspective, this means that the people themselves will necessarily have to become an integral part of the brand communication strategies and processes.(…)What this all boils down to is a growing and substantial market need for new ad models and platforms.

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17 november 2006 | Annonsering, Internet, Media | Comments